Expedia on how one extra data field can cost $12m
Online travel firm Expedia has found that data analytics can deliver a multi-million dollar kick to a company’s bottom line. The company used SAS analytics to identify a single change to a web page that generated an overnight surge in sales, Expedia’s VP of global analytics and optimisation Joe Megibow told the SAS Premier Business … Read more
Usability Explains At Least 30% of Increase in Customer Loyalty
Would you recommend your cell-phone to a friend? How about the rental car company you just used? Customer loyalty is an important attribute of a product or service’s long-term viability. There are many ways to measure the construct of customer satisfaction and loyalty and they usually involve questionnaires, such as the American Customer Satisfaction Index … Read more
