A New Blueprint for Artificial General Intelligence
Demis Hassabis, a research fellow at the Gatsby Computational Neuroscience Unit, University College London, is out to create a radical new kind of artficial brain. A former well-known UK videogame designer and programmer, he has produced a number of amazing games, including the legendary Evil Genius — which he denies selling to Microsoft, thus ruining a perfectly good joke. … Read more
Emotional Design: Defining Emotion, Personality and Relationship
As UX professionals, we strive to design engaging experiences. These experiences help to forge relationships between the products we create and the people who use them. Whether you’re designing a website or a physical product, the formation of a relationship depends on how useful, usable and pleasurable the experience is. Ultimately, we form relationships with … Read more
Online Experience is Brand Experience
There is far more to the Web than “just” being the Web. Indeed, the Web is only one component of a ubiquitous network of communication, interaction and information. While each of us are tacitly aware of the bigger picture, we often do not truly recognize and understand how it all fits together, or just what … Read more
Branding and Usability
Many web sites exist primarily to create or strengthen the brand for a product or service. We’re finding that a site’s usability can dramatically affect branding. And the graphical aspects of the site — such as logos or evocative pictures — have much less effect on branding than we expected. Ford vs. Edmund’s Try this … Read more
How to Engage Users Instantly When They Enter Your Website
Does your website offer value to users? The chances are that it does, but users can’t see it. If users can’t see the value of your website, there’s no chance they’ll stick around for long. Scanning vs. Reading When users visit your website for the first time, the first thing they do is scan for value. … Read more
The Secret Science of Viral Marketing: Viral Coefficient
Many people don’t realize the advances in the science behind viral marketing. Experts often known as ”Viral Tuners” are applying a systematic data driven process to creating viral customer acquisition drivers. By testing and optimizing the viral elements of a widget or websites they are often able to push the viral coefficient above 1.0. This essentially means that each … Read more
Usability Explains At Least 30% of Increase in Customer Loyalty
Would you recommend your cell-phone to a friend? How about the rental car company you just used? Customer loyalty is an important attribute of a product or service’s long-term viability. There are many ways to measure the construct of customer satisfaction and loyalty and they usually involve questionnaires, such as the American Customer Satisfaction Index … Read more
Dream recording device ‘possible’ researcher claims
A US researcher has said he plans to electronically record and interpret dreams. Writing in the journal Nature, researchers said they have developed a system capable of recording higher-level brain activity. “We would like to read people’s dreams,” says the lead scientist Dr Moran Cerf. The aim is not to interlope, but to extend our … Read more
TUI (Thought User Interface): Brain link lets people choose images by thought alone
IMAGINE being able to manipulate images on a screen by thought alone. That’s the tantalising prospect raised by a brain-machine interface that lets you control which of two competing images you can see on a screen. Moran Cerf at the California Institute of Technology, Pasadena, and colleagues recruited 12 volunteers who had electrodes implanted in … Read more
