IBM Produces First ‘Brain Chips’
IBM has developed a microprocessor which it claims comes closer than ever to replicating the human brain. The system is capable of “rewiring” its connections as it encounters new information, similar to the way biological synapses work. Researchers believe that that by replicating that feature, the technology could start to learn. Cognitive computers may eventually … Read more
Better User Experience With Storytelling
Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve with their purpose remaining the same; To entertain, to share common experiences, to teach, and to pass on traditions. Today we communicate a bit differently. … Read more
Designing a Persuasive Video Game
I know what you’re probably thinking. Video games may be extremely cool. They may be innovative. They may make tons of money. But they’re ultimately, unavoidably, just entertainment. And persuasion is serious business; if you want to convince people to change their minds or to act differently, games probably aren’t the way to do it… … Read more
Popcode: Markerless Augmented Reality
With “markerless” augmented reality, just about anything can be turned into an interactive game. Researchers at Cambridge University have developed a cool augmented reality app called Popcode. An update to the app recently made it available for iPhone 4 and Android, and the app is being featured at the University of Cambridge Science festival being … Read more
Agile V.S. User Centred Design: Clash of the Titans
Agile software development [1] has become fairly popular in the last few years, leaving many UX professionals wondering how user-centered design (UCD) can fit into an extremely fast-paced development process that uses little documentation. User-centered design can involve a variety of techniques that provide insights into users’ wants, needs, and goals, including ethnography, contextual inquiry, … Read more
The Secret Science of Viral Marketing: Viral Coefficient
Many people don’t realize the advances in the science behind viral marketing. Experts often known as ”Viral Tuners” are applying a systematic data driven process to creating viral customer acquisition drivers. By testing and optimizing the viral elements of a widget or websites they are often able to push the viral coefficient above 1.0. This essentially means that each … Read more
Dream recording device ‘possible’ researcher claims
A US researcher has said he plans to electronically record and interpret dreams. Writing in the journal Nature, researchers said they have developed a system capable of recording higher-level brain activity. “We would like to read people’s dreams,” says the lead scientist Dr Moran Cerf. The aim is not to interlope, but to extend our … Read more
